Cradle of Empires | CPI | iOS


When boring, uninventive match-3 puzzles prevail and all hope is lost, it all comes down to one single game … Cradle of Empires! Become the Chosen One and help the ancient empire rise from the ruins in this adventurous match-3 game with a rich storyline, thrilling quests and captivating characters!

Cradle of Empires is an exciting — yet cool, calm and collected — family-friendly adventure. It takes you on a breathtaking odyssey that challenges your matching, building and collecting skills. With the help from Nimiru and Egyptian settlers, you can break the Amrun’s curse and restore the ancient civilization to its former glory. Step up and become the secret weapon in the triumph of good over evil! 


Device targeting: iPad 2+, iPhone 6+, iOS 9+

Connection type: Wi-Fi

Payment KPI:  iOS - 3rd Day Retention - 30%, Loyal Users - 55%

Traffic: direct, non-incent, non-adult traffic

Restricted traffic sources: AdWords, Facebook, Twitter, my.Target, VK, Chartboost, AdColony, Applifier/Unity ADS, Vungle, Applovin, Supersonic ADS, InMobi, Flurry, Yahoo Gemini, MoPub, Smaato, Nexage, AppNexus, Millennial Media, Rubicon, PubMatic, AppThis

Not respecting these restrictions could result in all payments being withheld.

Geography and paid goals

US 2.5 USD Installation mobile iOS
GB 1.8 USD Installation mobile iOS
DE 1.8 USD Installation mobile iOS
US 3 USD Installation tablet iOS
GB 2.5 USD Installation tablet iOS
DE 2.5 USD Installation tablet iOS
2.5 USD Installation mobile iOS
3 USD Installation tablet iOS

Conversion rates

CR -
Max processing time 30 days

Traffic sources

Web sites Allowed
Doorways Disallowed
Context AD Disallowed
Brand Context AD Disallowed
Teaser/banner AD Allowed
Social networks: targeted AD Disallowed
Social networks: publics, games, applications Disallowed
Emailing Disallowed
Mobile traffic Allowed
ClickUnder/PopUnder Allowed
Rebrokering Disallowed
Incent traffic Disallowed